Disney to Pair Tired Retread with Antiquated Transportation
Long nose = wackiness!
To get the obvious points out of the way:
My GOD. Do we really need another…
- version of A Christmas Carol?
- obnoxious Jim Carrey one-man-show?
- creepy 3D Zemeckis feature?
- Christmas movie that will be gone from theaters before Thanksgiving? (No really, look at the date on the poster.)
But ignoring all that, Disney is going to promote this thing by carting props and marketing around to 40 cities in a vintage train. At each stop they plan to unload a giant inflatable 3D theater and do sneak previews of the film. I hear about these train tours from time to time and I’m always left wondering, “Are there still trains? Are trains still a thing?”
Where, within these 40 cities, is this train going to stop? Is it like Harry Potter where you have to find the magical entrance to some hidden anachronistic train platform? Or is Disney building an entire rail system solely for the promotion of their poor man’s Grinch?
Either way, I look forward to similar stunts in the future. Perhaps a cross-country hot air balloon tour for Up, a Romanian caravan tour for the Pinocchio Blu-ray, or a sewer-traversing exercise ball tour for G-Force. Speaking of which, this is exquisite.
[Variety]
