News So Dumb It Might Make You Dumber by Reading It

While it’s close enough to April 1st that you may think I’m just joking around here, I must assure you that I am not. Here goes:

The Sci Fi Channel has decided to change it’s name to…wait for it…the Syfy Channel.

When you’re done reading that last sentence over again for the fifth time, read more about it here.

So why the change? Because Dave Howe, president of the Sci Fi Channel- oh, I’m sorry. I mean, the Syfy Channel (do you really want that on your business card, Mr. Howe?) is working under the impression that most proper spellings should be changed to the way people text them. Here’s the actual quote from Howe to tell you more:

davehowe

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it. It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

When pressed for further details, Lowe said that he really had to get “B2W TTYL” but did assure the reporters that they were all his “BFFL”.


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